Tiffany Choi smiling with her dog

Tiffany is a branding designer of 13 years turned UI/UX designer.

Her experience ranges from agency to corporate settings within a wide array of industries. She has contributed design work to local and national brands, some including, Marriott Hotels, Costco Auto Program, and Breakfast Republic.


Guided by a never-ending curiosity and a hunger for the details, Tiffany’s work centers around design systems and interactions with a close attention to visual identity.

BTS: I am a NYC native who chased the California sun to San Diego 13 years ago. I’m currently based out of Orange County, CA. Some of my interests include: my dog, your dog, good food/coffee/matcha, music festivals, disc golf, a solid arts & crafts sesh, and traveling (and then missing my dog).

Experience

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  • As lead designer for Costco Auto Program’s promotions marketing, I present and carry out approved concepts for entire campaigns. This includes web design of the promotional microsite as well as production of print and digital marketing.
  • On a regular basis, I collaborate with cross functional teams to ensure we find solutions that fit within co-branding guidelines for several automotive brands, some including GM, Audi, and Volvo.
  • On an as-needed basis, I lead efforts to streamline and document design department processes and workflows.
  • Met with clients on special projects to better understand what was being requested and to better convey limitations and educate the client.
  • Collaborated with PR and social teams to outline strategy for clients launching new businesses. We executed these projects from start to finish, naming businesses as well as building their brands.
  • Oversaw and reviewed work put out by design team before elevating to project management team.
  • Hired, trained, and managed team of 2–4 interns and international trainees.
  • Managed daily design production responsibilities for design team, including team of interns/trainees.
  • Collaborated with project management team to determine client’s ultimate goals in order to produce designs that would increase exposure for them.
  • Produced for all client-requested deliverables, some including: magazine ads, marketing materials, logos, branding collateral, and digital/email marketing.
  • Prepared and delivered print-ready materials for professional printing or publication.
  • Managed and fulfilled graphic requests from social media account managers who maintained social media channels for various Marriott Hotel properties across the US.
  • Designed and produced Casual Fridays brand collateral, some pieces including business cards, letterheads, and social media/blog graphics.
  • Managed a shift of social media engagement, fulfilling customer service inquiries.

Education

Binghamton University Bachelor of Fine Arts, Concentration: Graphic Design Dec. 2012
UC Irvine Masters of Human-Computer Interaction & Design Sept. 2026